Sultry Spices and Silky Fruits Skyrocket 1st-Time Entrant to Stunning Five sofi Awards

Source: Gourmet News

Le Bon Magot® surprised the specialty food community at this year's Summer Fancy Food Show with a display of five sofi Awards, all earned this year with the new company's very first entries into the sofi Award competition. Naomi Mobed, the company's Founder and CEO, launched the brand in February 2015 and then exhibited in the 2016 Summer Fancy Food Show to test its flavors with Fancy Food Show attendees before she was really ready to face the sofi Award competition. "Actually, we validated the taste and flavors of our products with trusted palates even before being incorporated into a company," she said.

With her five 2017 sofi Awards on her shelves, Mobed is ready to scale up production to meet the demands of the national market. She's debt-free and looking for investment capital to help her grow. "We're keen to attract external investment and believe we have a sound and scalable business model," she said.

Le Bon Magot currently offers just five products, all based on regional African, Middle Eastern and South Asian flavors, with sophisticated spice blends with depth and nuance that also appeal to contemporary American palates. Each of them reflects their branding – "magot" is a French word that means a hidden treasure. "The name was for a variety of reasons – one was the pure marketing reality that the common language among gourmets continues to be French," she said. "I like the fact that it doesn't have one specific meaning, not just a treasure, but jewels, loot, coffers, bounty and booty. Each one of our products is of a vibrant gem-like color. I came from a finance background and I am passionate about jewelry, so our name also has a tongue-in-cheek element to it."